BOE (BOE) Chairman Chen Yanshun: Breaking through the impasse with technology to strengthen momentum, promoting sustainability through steadfast commitment

　　The following is the full text of Chen Yanshun's message:

　　Breaking through the situation with technology and strengthening momentumPromote sustainability through diligent actions and fulfilling commitments

BOE Chairman Chen Yanshun

As the wheels of history enter 2026, the opening year of China's 15th Five Year Plan, we are at an unprecedented intersection of global change. The rapid development driven by the century old industrial revolution is colliding deeply with the boundaries of resources, ecology, and social development; The wave of globalization and competition is surging forward, and sustainable development has become the core benchmark for measuring the global competitiveness of enterprises. The connotation of the era carried by "development" has already transcended the single dimension of wealth creation and sublimated into the common protection of nature, society, and the future.

In 1987, the United Nations' "Our Common Future" report was officially released, and the concept of "sustainable development" entered the global vision from then on. After more than thirty years, this consensus that transcends national borders and industries has evolved from a cutting-edge concept to an era proposition that enterprises must answer. Especially for Chinese companies accelerating their entry into the global stage, sustainable development has become a core strength related to international competitiveness, global market access, and long-term trust building.

As a leading enterprise in the global display and Internet of Things industry, BOE has always been committed to long-term development in its over 30 year history. We are guided by the "Screen IoT" strategy and the "Nth Curve" theory, constantly crossing the industry cycle to achieve continuous iteration and steady growth. Sustainable development is the core driving force for enterprises to move from simple scale expansion to higher quality value growth.

Based on this profound understanding, BOE adheres to its long-term vision of becoming the most respected and great enterprise on Earth,Build a complete system that integrates sustainable development strategy, organization, and brand.We have established a collaborative promotion mechanism from the governance level to the execution level,Based on the six strategic pillars of open innovation, sustainable environment, win-win ecology, people-oriented, righteous management, and creating a beneficial futureDeeply embedding sustainable development into corporate governance structure, strategic decision-making, and business operations has become an important support for the long-term evolution of enterprises.

More importantly, weThe first sustainable development brand in China's display industry, ONE (Open Next Earth), has been releasedWith the core connotations of "openness, inclusiveness, innovation leadership, and sustainable ecology", we firmly promote BOE's steady transition from a "leader in technological innovation" to a "builder of sustainable ecology". Through the collaborative efforts of "strategy, organization, and brand", we not only systematically transform sustainable development into the core competitiveness of the enterprise, but also realize the dual value of internal strategic guidance and external ecological co creation.

When we look globally, a clear understanding becomes increasingly prominent:Sustainable development is becoming the core pillar and unique advantage of BOE's globalization strategy.Different from the traditional overseas model that pursues short-term market share and relies on simple replication, BOE's globalization is a systematic value output with technology, products, brands, and ecological capabilities. It is also a long-term commitment to deep dialogue and collaborative creation with global partners, with sustainable development as the common language.

　　We deeply understand that the core of winning the global market lies not in expanding market share, but in becoming a respected and trusted 'own person' in the local society.Therefore, we deeply integrate the concept of "openness, leadership, and sustainability" advocated by the ONE brand into various global business decisions and operational practices - from building green smart factories, cultivating local talents, to practicing community responsibility and sharing management experience, every step is committed to achieving a harmonious coexistence of commercial value and social value. What we pursue is never simple scale replication, but value symbiosis based on sustainable development.

Good screen, identify BOE

　　At the level of technology and innovation,We uphold the principle of 'respect for technology and persistence in innovation', and deeply integrate display technology with cutting-edge technologies such as artificial intelligence and the Internet of Things. Around the three major display technology brands of ADS Pro, f-OLED, and α - MLED,We achieve collaborative optimization of display performance, screen energy efficiency, and intelligent capabilities through low-power design while enhancing the visual experience.

We firmly promote the "AI+" strategy,In the field of AI+manufacturing, BOE AI Factory is the industry's first to continuously empower manufacturing efficiency upgrades with its self-developed Blue Whale Display large model;In the field of AI+products, create a full chain innovation model of "device whole machine system scene"; In the field of AI+operations, we focus on core aspects such as market insights, production planning, and integrated supply, continuously empowering and improving quality and efficiency.

　　At the manufacturing and operational level,We firmly adhere to the direction of green and intelligent development. At present,BOE has 21 "national level green factories", 1 "lighthouse factory", 2 "zero carbon factories", 1 "chlorine free factory", 7 UL2799 platinum certified factories, and 1 factory that has achieved 100% recycling of production water,To achieve comprehensive leadership in key areas of green manufacturing. This complete green production system covering the entire chain of design, production, and operation has made BOE a demonstration benchmark for the green transformation of the global display industry.

　　At the level of industrial ecology,We deepen cooperation with global partners in areas such as technology research and development, industrial chain collaboration, and standard building with an open and inclusive attitude. We firmly believe that truly vibrant growth must stem from an ecosystem of mutual trust, collaboration, and win-win outcomes. This ecological synergy is precisely the unique competitiveness of BOE's globalization——We not only need to 'bring out' the mature experience of Chinese industries, but also 'bring back' the advanced practices of global partners,Realize bidirectional gain of value.

The long-term accumulation of deep industrial cultivation and ecological co construction ultimately needs to give back to society and serve the public. From empowering digital education to supporting the UNESCO Decade of Science initiative; From using ultra high definition technology to assist in the protection of intangible cultural heritage, to diversified medical public welfare services - by the end of 2025,BOE has donated 156 smart classrooms to provide smart education solutions and teacher training for over 70000 teachers and students; The "Hundred Palace Museum Traditional Culture Public Welfare Courses" have benefited nearly 40 schools and over 20000 students; Under the framework of UNESCO's "Decade of Science", STEM education projects cover over 5000 students, and the African STEM club network has covered 20 countries and 263 clubs; 1281 medical public welfare activities were carried out throughout the year, covering a population of 170000We are always committed to making technological innovation have a positive impact on a broader social dimension.

Looking back, every step of BOE's exploration on the path of sustainable development has laid the foundation for its core capabilities for the future. Looking ahead, a new journey has begun and a mission is on our shoulders. BOE will always adhere to open innovation and make sustainable development an important component of its global strategy. In the symphony of innovation, ecology, and responsibility, BOE will promote the resonance between business success and social progress.

Here, I would like to express my sincerest gratitude to every employee who has silently contributed to the sustainable development of BOE, and also pay my sincerest respect to our long-term trust and support partners and friends from all walks of life.

Let us use the power of technology to make global commitments and jointly write a more profound and magnificent future chapter of sustainable development.