The 37th China (Zhengzhou) Sugar, Wine and Food Fair

2026 is the starting year of China's 15th Five Year Plan. With the rapid development of emerging industries such as artificial intelligence, quantum technology, and new energy, the improvement of new quality productivity, and the comprehensive strengthening of the country's overall strength, under the guidance of the national unified market policy on expanding domestic demand and promoting consumption, China's food, beverage, tea, coffee, and alcoholic beverages, which are closely related to people's livelihoods, are about to usher in a new round of development opportunities.

Zhengzhou, with its location advantage of "connecting the north and south, linking the east and west", has opened a key window for the global food industry to expand its market territory and efficiently connect resources. It is also a strategic highland for the wine and food industry to seize the 400 million consumer market in the central region.

The China (Zhengzhou) Sugar, Wine, and Food Trade Fair (referred to as Zhengzhou Sugar, Wine, and Food Fair) has been rooted in the central market for 19 years. Through continuous craftsmanship and market refinement, it has developed into an annual event in the sugar, wine, and food industry that is based in the Central Plains, radiates across the country, and has a profound impact. It has also become a true indicator and barometer of the industry.

The 37th China (Zhengzhou) Sugar, Wine and Food Fair, themed "Quality wins the market, innovation wins the future", is scheduled to bloom again at the Zhengzhou International Convention and Exhibition Center from April 23 to 25, 2026. The exhibition covers an area of 55000 square meters and includes 11 special exhibition areas, including traditional wine, slow growing wine, wine packaging and design, tea and tea sets, international coffee, gift box food, leisure food, fashionable drinks, light care drinks, beer and trendy drinks, and mechanical equipment. It is expected that more than 80000 professional buyers from all over the country will attend.

Here, we sincerely invite famous food manufacturing enterprises, characteristic production areas, famous specialties, and time-honored brands from all over the country and the world to gather in the hinterland of the Central Plains, participate in the grand event, draw a new blueprint for the industry, create a new ecology for the industry, and share new opportunities for development!

We cordially invite you to sing praises to Shang Qi!

Zhengzhou Sugar and Wine Fair Organizing Committee

October 2025

organization structure

Hosted by: China Alcoholic Drinks Circulation Association, Henan Alcoholic Drinks Association, Henan Sugar, Alcohol and Food Circulation Association, Henan Catering and Accommodation Industry Association, Henan Ruicheng Cultural Media Group Co., Ltd

Organizer: Zhengzhou Ruicheng Exhibition Service Co., Ltd., Henan Jiujiu Cultural Communication Co., Ltd

Official media: "Ruicheng Sugar and Wine", "Beverage Charm"

Exhibition Introduction

Founded in 2007, the "Zhengzhou Sugar and Wine Fair" has undergone 19 years of development and has become a large-scale sugar, wine, and food event with an annual exhibition scale of over 120000 square meters and a reception of 160000 visitors from all over the country. It is also a well-known exhibition brand in China and is widely praised by the industry as the "second largest sugar and wine fair in the country". As of August 2025, the exhibition area of Ruicheng Zhengzhou Sugar and Wine Fair has exceeded 1.85 million square meters, with a total of 2.66 million professional buyers from various distributors, distributors, group buyers, supermarkets and other sources across the country attending to select and place orders. It has provided exhibition and investment services for more than 18000 food enterprises and 97 participating enterprises, including customized services such as "new product launch and release, media matrix promotion, distributor happy tour of the factory area and naming competition activities", and has won high trust and praise from a large number of food enterprises and related industry associations.

The following data from the previous review are all statistics from the Spring 2025 Zhengzhou Sugar and Wine Fair

Number of participating companies: 1422

Number of foreign enterprises: 31

Local enterprises in Henan: 384

Professional buyers attending: 91616 person times

■ Post conference survey: 80%+enterprises achieved the expected exhibition effect; 68.8% of companies stated that they will continue to participate in the exhibition next year; The on-site transaction volume of the exhibition was 123 million yuan, and the intended contract amount was 463 million yuan.

Audience source analysis: 43.17% in Central China; 18.4% in North China; Northwest 4.5%; South China 9.4%; 7.1% in East China; Northeast China 3.8%; Northwest 4.5%; Other 2.9% (pie chart)

Audience identity information: 38% professionals, 35% decision-makers, 27% management

Exhibition information promotion: 360 million+exposures across the entire network, with a cumulative exposure of 68 million through offline and online advertising placements+

■ Exhibition publicity carrier: Tiktok information flow, Tencent friend circle advertisement, WeChat community, bus, taxi, food wholesale market, business office building, etc.

Schedule

Registration time: 12:00 on April 21st to April 22nd, 2026

Exhibition construction: From 08:00 to 17:30 on April 21, 2026, special booths can be extended upon application.

Exhibition arrangement: April 22, 2026, 14:00-20:00. The museum will be closed after the deadline

Opening Ceremony: April 23, 2026 10:00-10:20 Venue: To be determined

Exhibition Trading: 09:30 on April 23, 2026 to 16:00 on April 25

Demolition period: April 25, 2026 from 16:00 to 21:00. Overtime procedures will be required.

exhibition content

Building 1 (First Floor):

◇ Traditional liquor exhibition area: various flavor Baijiu, vintage wine, original wine, custom wine, wine, yellow rice wine, rice wine, etc.

◇ Slow growing wine exhibition area: health wine, health wine, herb essence liqueur, natural fermented wine, natural fruit wine, low alcohol wine, mixed wine, etc.

Packaging and Packaging Materials Exhibition Area: Wine Bottles, Jars, Bottle Bottles, Pulling Rings, Wine Boxes, Wine Barrels, Wine Packaging Boxes, Portable Wine Bags, Laser Anti Counterfeiting Labels, Source Code Tracing, Printed Labels, etc;

Tea and Tea Set Exhibition Area: Major types of tea (green tea, black tea, black tea, white tea), regenerated tea (herbal tea, extracted tea, fruit flavored tea, health tea), tea sets, tea culture and derivatives

International coffee exhibition area: coffee beans, instant coffee, ready to drink coffee products (ear hanging bags, coffee powder bags, coffee capsules, bottled coffee), innovative coffee (cold brew coffee, alcohol coffee, nitrogen coffee, co branded coffee), coffee companions, household/commercial coffee machines, cups/utensils, chain franchise coffee brands, etc.

Hall 2 (5th floor):

Leisure food exhibition area: baked goods, puffed foods, convenience foods, nuts and stir fried goods, candies and chocolates, specialty snacks, meat/seafood snacks, vegetarian/meal replacement snacks, healthy snacks, dairy products

◇ Gift box food exhibition area: preserved meat and braised food gift box, mooncake gift box, miscellaneous grain gift box, specialty gift box, fruit gift box, fast food gift box, high-end nourishing gift box, medicinal food homologous gift box, health and wellness product gift box, probiotic gift box, children's snack gift package, imported snack gift package

◇ Beer Trendy Beverage Exhibition Area: Classic Flavored Craft Breweries (Al Series, Lager Series), Innovative Style Craft Breweries (Fruit Flavors, Spices), Special Craft Beers (Non Alcohol, Low Alcohol, Nitrogen Beer, Draft Beer, Fresh Beer), Low Alcohol Trendy Beverages, Beer Peripherals

◇ Fashion Beverage Exhibition Area: Tea Beverage Series, Natural and NFC Juice Series, Plant Protein Beverages, Fruit and Vegetable Beverages, Carbonated Beverages, Local Flavor Beverages, Dairy Beverages, Water Series (Mineral Water, Soda Water, Purified Water, Mountain Spring Water, Hydrogen rich Water, Selenium rich Water), Soda, Herbal Tea

◇ Light Nourishing Beverage Exhibition Area: American ginseng water, ginseng late night water, ginger jujube tea, herbal drinks, miscellaneous grain drinks, medicinal and edible drinks, low sugar/sugar free drinks, probiotics and fermented drinks, traditional Chinese health drinks, meal replacement drinks, functional water drinks

Food Machinery Exhibition Area: Complete sets of food processing equipment, various finished product packaging machinery, cleaning and sorting equipment, cutting and crushing equipment, frying and noodle machinery, liquid filling lines, labeling and coding machines, instruments and meters, testing equipment, spare parts

Booth Type

International standard booth: 3m x 3m=9 ㎡ (ordinary type), configuration: three sided fence (double opening on both sides), one door lintel (two double openings), two LED lighting fixtures, one 220V5A power socket, one table, two chairs.

Luxury standard booth: 3m x 3m=9 ㎡, equipped with new aluminum square columns, visual images (2.91m x 0.95m long, two double openings), three sided panels (two double openings), one door lintel (two double openings), two LED lighting fixtures, one 220V 5A power socket, one table, and two chairs.

■ Standard Exhibition Variant Booth: 3m × 6m=18 ㎡, equipped with large aluminum profiles for green construction, multiple shelves, 2 sets of negotiation tables and chairs, 1 set of reception desk, advertising screens (quantity subject to rendering), LED lighting, 2 220V 5A power sockets.

Light ground special booth: starting from 36 square meters, the organizer only provides open space, and the exhibitor entrusts a qualified professional builder to be responsible for booth design, construction, and safety management.

E-commerce live streaming booth: 3m x 4m=12 ㎡, configuration: one painted background wall, one set of negotiation tables and chairs, one 220V 5A power socket, 5 "live streaming certificates", etc.

Note: Please refer to the 'Booth Floor Plan' for detailed pricing standards for various types of booths.

Exhibition Promotion

（1） Offline precise invitation, building an efficient docking platform. Starting from March 1, 2026, the Ruicheng Marketing Department's invitation and viewing work group will be divided into four routes to Henan and surrounding provinces, cities, and counties to carry out offline invitation and viewing work. It is expected to distribute 30000 to 40000 copies of the "Exhibition News" of the 37th Zhengzhou Sugar and Wine Fair.

（2） A database of over 500000 high-quality buyers ensures a high-quality audience source. 20 elite employees, 6000 phone invitations per day for 8 hours to visit; 5 rounds of SMS group sending, accurately covering all buyers in the database.

（3） 200+Zhengzhou Sugar liaison officers, efficient and high-quality group participation. Pre meeting supply-demand matching and pre docking to ensure the professionalism of attendees; 300 buses can be registered and booked on demand.

（4） Invest heavily in advertising and spare no effort in promoting. The targeted fund of 3 million yuan for advertising promotion is earmarked for special purposes, and the media coverage covers new media such as Tiktok, video number, Kwai, Xiaohongshu, WeChat friends circle, WeChat official account, etc; 50 traditional media+portal websites, tens of thousands of urban buses, LED large screen carousel at key points in downtown areas, and 80+food wholesale markets jointly form the media promotion matrix of the 37th Zhengzhou Sugar and Wine Fair, efficiently disseminating information about the exhibition.

Exhibition Services

Create a "discounted package service system" for exhibitors to ensure peace of mind! (Welcome to request proposals)

The 37th Zhengzhou Sugar and Wine Fair has launched the "Top 10 Explosive Products" and "Top 10 Excellent Products", providing comprehensive and exclusive investment promotion services. (Please call the business manager to request the activity plan)

Enterprises that continuously participate in the 37th and 38th Zhengzhou Sugar and Wine Fair and have a total exhibition area of over 200 square meters or a cumulative number of exhibitions of more than 10 times will receive the Supreme Customer Service of the 2027 Spring and Autumn Zhengzhou Sugar and Wine Fair, and enjoy a 30% discount on the booth fee of the 39th Zhengzhou Sugar and Wine Fair and a 40% discount on the booth fee of the 40th Zhengzhou Sugar and Wine Fair; We also invite business leaders to participate as VIPs in the Ruicheng Exhibition and the 20th anniversary celebration of the establishment and founding of Zhengzhou Sugar and Wine Association. (Detailed activity plan will be announced separately)

Professional buyers who make online appointments in advance to visit and purchase (after verification) will be provided with free food/accommodation and airport transfer services.

Provide free in session services for major clients, including media interviews, live interviews, business negotiation rooms, drinking water during the meeting, storage of valuable items, 2 gemstone VIP cards, and airport transfers for key corporate leaders.

Exhibition Advantages

（1） Mature exhibitions, held continuously for 19 years, have generated a good reputation in the domestic food industry.

（2） The host city has a superior geographical location, convenient warehousing and logistics, unparalleled advantages in inter provincial and intercity transportation, and huge potential for consumer market radiation, which has won the support of relevant government departments.

（3） The exhibition has been selected as a key event for the "Ten Cities Joint Sharing of Food and Beverage" by four departments including the Ministry of Commerce of China.

（4） The exhibition has become one of the important platforms for dealers to select and exchange products in central, northern, eastern, and western regions of China, with professional buyers accounting for 88.4% of the total number of attendees at each exhibition.

（5） A comprehensive exhibition management and service system, a stable and professional workforce, good cooperative relationships with major merchants/associations, and efficient transactions at exhibitions constitute the cornerstone of the success of Zhengzhou Sugar and Wine Fair.

（6） The 500000 buyer database gathers 19 years of hard work and accumulation, and the 100000 mile invitation road paved the way for the success of the Ruicheng Sugar and Wine Fair. The simple and rigorous style of the Ruicheng team has won the support and trust of thousands of customers.

Exhibition activities (planned)

（1） Cross border Integration "2026 China (Zhengzhou) Liquor Industry New Ecological Construction Conference

（2） 2026 China (Zhengzhou) Tea and Wine Integration Development Seminar Tea Party

（3） 2026 China Beverage High Quality Development Conference and the 4th "Beverage Fenghua Award" Ceremony

（4） I Have Something to Say About Craft Brewing "Award Winning Essay Contest

（5） The 37th Zhengzhou Sugar and Wine Fair Short Video Grand Prix

Exhibition Guidelines

1. Zhengzhou Sugar and Wine Fair is a professional B2B sample ordering event, and the exhibited products are not sold for retail.

2. Exhibitors and their exhibits must comply with the requirements of the laws, regulations, and rules of the People's Republic of China, as well as relevant national and industry standards, to ensure food safety. It is prohibited to exhibit any products that contain illegal or irregular propaganda, counterfeit or inferior products, or intellectual property infringement. Products that do not meet the scope of the Sugar and Liquor Expo are also prohibited from exhibiting.

3. Exhibitors must submit the original copies of legal and valid certificates such as Business License, Food Production License, Food Circulation License, Trademark Registration Certificate or certificate of authorized use, Imported Food Inspection and Quarantine Certificate and affix red official seal to the organizing committee when registering. Live broadcast exhibitors must submit to the organizing committee: 1. Provide valid Business License, and the business scope should cover projects related to live broadcast business, such as "radio and television program production", "engaging in Internet cultural activities", "operating telecommunications business", etc. 2. License for Value Added Telecommunications Operations 3, License for Network Culture Operations 4, License for Radio and Television Program Production Operations 5, and License for Food Operations for relevant departments to inquire.

4. It is prohibited to split or merge booths without authorization, and it is forbidden to transfer or resell the booths rented by oneself.

5. Advocate the concept of green exhibition, and use environmentally friendly materials for booth construction and layout.

During booth design, construction, and setup, it is prohibited to use exhibition hall building facilities as hanging points.

7. All participants and related units must strictly comply with the safety and fire prevention regulations of the exhibition area, and must properly keep their exhibits, certificates, and other related property; Valuable exhibits must be carefully guarded to prevent loss.

8. Minors are prohibited from entering the exhibition area; Elderly people entering the exhibition area must be accompanied by relevant personnel; Individuals with disheveled clothing and all unlicensed individuals are prohibited from entering the exhibition area.

9. All dangerous goods or other exhibition items with unsafe factors are prohibited from entering, and pets are also prohibited from entering.

10. It is prohibited to use power amplifiers and other amplification equipment in the exhibition area, and the use of various audio and musical instruments with a volume exceeding 60 decibels is also prohibited.

11. It is prohibited to use liquefied petroleum gas cylinders, gas stoves, and electric heating appliances, open flames, and on-site food processing.

12. It is prohibited to forge or resell various certificates (vouchers) of the Sugar and Alcohol Association.

13. Prohibit all kinds of performance activities that affect order; Prohibit mobile advertisements such as sign parades and human body advertisements; Exhibitors are prohibited from conducting any form of promotional display activities outside their own booth area (such as distributing business cards, flyers, live broadcasts, etc.); It is strictly prohibited to disrupt the normal order of the sugar party due to disputes. Relevant units or individuals must coordinate outside the venue or resolve the issue through legal procedures.

14. It is prohibited to set up stalls and points in public places within the exhibition area; Unauthorized occupation of others' booths is prohibited; It is prohibited to set up exhibition booths or stalls outside the exhibition area, along roadsides, or in other business premises in violation of regulations.

15. In order to avoid economic losses or increase participation costs, all participating companies are requested to report in advance to the relevant staff of the organizer for registration and filing of exhibition equipment rental, special equipment registration procedures, special electricity, logistics and warehousing, tourism accommodation, booth changes, and other matters related to the exhibition.

16. It is prohibited to withdraw the exhibition in advance.

The organizing committee has the right to order the violator to rectify unconditionally for any behavior that violates the above matters. Otherwise, necessary measures will be taken to stop and clean up, and the violator shall be fully responsible for all consequences and losses.

Contact Us

Organizing Committee Address: Room 308, Dahe Business Building, No. 47 Dongming Road, Guancheng Hui District, Zhengzhou City, China

Contact: Zheng Gang 13937134087 (WeChat)