2027 Xinjiang Cultural and Tourism Industry Trading Expo and the 8th Xinjiang Spring Tourism Expo

　　Regarding Invitation to Participate2027Xinjiang Cultural and Tourism Industry Trading ExpoLetter from the 8th Xinjiang Spring Tourism Expo

All relevant units:

In order to thoroughly implement the Party's strategy for governing Xinjiang in the new era, fully implement the important instructions of General Secretary Xi Jinping on "increasing the opening up of Xinjiang tourism", make good use of the policy advantages of the Xinjiang Pilot Free Trade Zone, and build a professional platform for cultural and tourism industry exchange and cooperation between Xinjiang and countries along the Silk Road, the 2027 Xinjiang Cultural and Tourism Industry Trading Expo and the 8th Xinjiang Spring Tourism Expo, jointly organized by the Xinjiang Uygur Autonomous Region Tourism Association and Xinjiang Zeyun Brand Marketing Co., Ltd., will be held in Urumqi from March 26 to 28, 2027.

Previous expos have been guided and hosted by the Autonomous Region Department of Culture and Tourism, with a focus on three major development directions:

　　firstlyExpand the market and attract customers to Xinjiang. Gather high-quality cultural and tourism market entities across the country, deepen the two-way exchange of cultural and tourism resources between Xinjiang and various provinces, regions, and cities in China, and promote the mutual exchange of customer sources;

　　SecondStrong support for attracting talent and investment. Introduce cutting-edge technologies, professional operational talents, and industrial investment projects to the cultural and tourism industries, empowering the upgrading of Xinjiang's cultural and tourism industry;

　　Third isConnect Central Asia through the Silk Road. Inviting cultural and tourism institutions and enterprises from countries along the Silk Road, such as Kazakhstan, Kyrgyzstan, Uzbekistan, and Russia, to participate in the exhibition

We will deepen the coordinated development of cross-border cultural and tourism industries.

The exhibition fully covers the entire cultural and tourism industry chain, with a variety of content including themed exhibitions, project investment promotion, route promotion, planning exhibitions, digital cultural exhibitions, outdoor sports equipment, and cultural and creative transactions. It also includes a series of activities such as industry themed conferences, tourism resource promotion meetings, investment attraction matchmaking meetings, and on-site inspections of overseas merchants.

In order to hold this expo to a high standard and promote the high-quality development of the cultural and tourism industry in the entire region, we sincerely invite all relevant units to do the following work:

（1） Actively organize participation and exchange. Coordinate and arrange the participation of our unit, subordinate institutions, and business backbones in all core supporting activities such as cultural and tourism resource promotion, investment attraction matchmaking meetings, cross-border exchange meetings, etc;

（2） Proactively apply for booth participation. Apply for corresponding exhibition areas based on their own business sectors, fully showcase cultural and tourism resources, characteristic products, technical services, and investment projects, and seize opportunities for industrial cooperation;

（3） Widely carry out publicity and promotion. Relying on our own new media platform and offline channels to promote this expo, we aim to expand the exhibition's influence and assist in the quality and expansion of the cultural and tourism market in the entire region by 2027.

Contact: Fan Jingyu 18219669306

Attachment:

Overview of the 2027 Xinjiang Cultural and Tourism Industry Trade Fair

Registration Form for Exhibition Standard Booth/Open Space Special Decoration at the Expo

Xinjiang Uygur Autonomous Region Tourism Association

July 30, 2026

Attachment 1

Overview of the Expo

1、 Conference Name

2027 Xinjiang Cultural Tourism Industry Trading Expo

The 8th Xinjiang Spring Tourism Expo

2、 Time, location, and scale

Date: March 26-28, 2027

Location: Urumqi Xinjiang International Convention and Exhibition Center

Scale: 18000 IV

3、 Organizational structure in 2026

The following are the guiding, hosting, organizing, and co organizing units for the 2026 exhibition:; The complete organizational structure of the 2027 Expo will be updated and released separately.

（1） Host organization

Department of Culture and Tourism of Xinjiang Uygur Autonomous Region

（2） Undertaking unit

Xinjiang Uygur Autonomous Region Tourism Association

Xinjiang Zeyun Brand Marketing Co., Ltd

Xinjiang Jinghui Vision Cultural and Tourism Development Co., Ltd

4、 Personnel scope (proposed)

（1） Representatives of countries along the Silk Road

Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Tajikistan, Russia, Georgia, Mongolia, Malaysia, Pakistan and other countries

Cultural and tourism departments, travel agencies, scenic spots and hotel companies, sports institutions, event companies, etc.

（2） Domestic guest representatives

Leaders from the Ministry of Culture and Tourism, the Ministry of Commerce, and the General Administration of Sport of China; Representative of the Secretariat of the China Central Asia Cooperation Mechanism; Leaders of China Tourism Association; Leaders of China Tourism Scenic Area Association; Experts in the cultural tourism and sports industry; Leaders of cultural and tourism departments (bureaus) and sports bureaus in each province (city); Representatives of key cultural and tourism enterprises, sports industry groups, and travel agencies in various provinces and regions (cities); Tourism industry associations, sports associations, societies, chambers of commerce and other industry organizations in various provinces and regions (cities); Hong Kong and Macau tourism industry associations, sports associations, and business representatives; Top OTA enterprise representatives (Ctrip, Qunar, Fliggy, Tongcheng, Xiaohongshu, etc.), travel experts, sports experts, outdoor KOLs; Investors in scenic spots, hotels, homestays, sports venues, and event operation companies.

（3） Relevant units of the autonomous region

Member units of the Autonomous Region Tourism Industry Development Leading Group; Leaders of the Autonomous Region Department of Culture and Tourism, Department of Commerce, and Sports Bureau; Leaders of the Cultural, Sports, Radio, Television and Tourism Bureau of the Xinjiang Production and Construction Corps; Representatives from the cultural and tourism bureaus, as well as sports bureaus of various prefectures and cities in the autonomous region and the Xinjiang Production and Construction Corps; Representatives from various scenic spots, resorts, sports venues, and training bases; Representatives from various travel agencies, hotels, homestays, outdoor clubs, sports associations, etc.

5、 Exhibition Area Planning

（1） Tourism Brand Pavilion

1. Exhibition area for countries along the Silk Road: Promotion of foreign cultural and tourism resources

2. Exhibition areas for cultural and tourism units in various provinces and cities: Promotion of cultural and tourism resources in various provinces and cities

3. Autonomous Region and Corps Exhibition Area: Cultural and tourism resources of the Autonomous Region Department of Culture and Tourism, Corps Bureau of Culture and Tourism, as well as cultural and tourism bureaus of various prefectures and divisions

4. Cultural and Tourism Promotion Exhibition Area: Large domestic OTA enterprises, various cultural and tourism investment companies in Xinjiang, cultural and tourism promotion organizations, etc

（2） Tourist Consumption Hall

1. Exhibition area for tourism hypermarkets (cultural and tourism service agencies): domestic and foreign scenic spots, hotels, travel agencies, vehicle rental companies, etc

2. Cultural and tourism planning exhibition area: cultural and tourism planning and design units such as comprehensive tourism planning and scenic area planning

3. Digital intelligence cultural tourism exhibition area: scenic spot smart tourism technology and equipment, tourism information platform system, Internet operation system, etc

4. Exhibition Area for New Cultural and Tourism Equipment: Scenic Area Accommodation and Travel Products; Scenic area amusement equipment; Night tours and landscape lighting; Landscape equipment and facilities; Hotel facilities and equipment; Environmental sanitation facilities; Health and wellness equipment, etc

5. Cultural and Creative Gifts and Cultural Products Exhibition Area: Cultural and Creative, Cultural Supplies and other cultural tourism products; Design and manufacturing technology for creative cultural and tourism products; Cultural and tourism products from neighboring countries, etc

6. Hotel Supplies and Equipment Exhibition Area: Hotel and Homestay Information Management, Linen, Furniture and Home Furnishings, Cleaning Equipment, Disposable Items, Kitchen and Kitchen Equipment, etc

（3） Museum of Culture, Museum of Science and Technology

1. Exhibition hall exhibition design exhibition area: venue construction exhibition, architectural and derivative design, etc

2. Cultural and Museum Technology Exhibition Area: Application Technologies, Facilities and Equipment Required for Culture and Museums

3. Digital cultural and museum exhibition area: showcasing 3D projection, digital construction, and more

Digital technologies such as media applications

4. Exhibition Area for Cultural Relics Protection and Restoration: Display of Related Technologies, Equipment, and Achievements in Cultural Relics Protection and Restoration

（4） Sports and Outdoor Equipment Hall

1. Exhibition area for the construction and update of sports venues and parks: hardware facilities, management systems, sports facilities, multi-functional renovation of venues, barrier free facilities, etc. required for the construction and update of sports venues and parks

2. Digital Sports Exhibition Area: Digital Biomechanics Analysis System, Digital Twin Venue Operation and Maintenance Platform, Intelligent Sports Equipment and Wearable Devices, Digital Fitness and Online Sports, VR/AR/MR/XR Sports, Artificial Intelligence and Referee Assistance, Digital National Fitness and Public Sports Services, etc

3. Professional sports equipment exhibition area: professional training equipment and testing instruments, sports protective equipment, specialized sports technical auxiliary equipment, standardized teaching aids for physical education, equipment toxicity and maintenance equipment, etc

4. Outdoor and travel supplies exhibition area: Cups and pots, outdoor tents, sleeping bags, outdoor glasses, outdoor gloves, professional lighting tools, backpacks, disposable items, camping poles, etc

5. Other sports equipment exhibition area: various ball products, indoor and outdoor fitness equipment, mountain sports equipment, water sports equipment, lightweight camping equipment, emergency rescue systems, sports apparel and various supplies, etc

6. Exhibition Area for Sports Event Operations and Service Institutions: Event Operations Companies, Electronic Timing and Score Certification Systems, Youth Sports Training, Specialized Sports Training Coach Training and Certification Institutions, Corporate Fitness Service Institutions, etc

6、 Activity content

（1） Leadership Tour

（2） Xinjiang Cultural and Tourism Resources Promotion Conference

（3） Investment Promotion Matchmaking Conference and Travel Merchant Procurement Conference

（4） Cross border Tourism Cultural and Tourism Exchange Conference

（5） Xinjiang Cultural and Tourism Series Salon Activities

（6） Talent Express - Cultural and Tourism Industry Job Fair

7、 Exhibition fees

（1） Booth fees

1. Open space booth: starting from 36 square meters for rent

Original price: 1200 yuan/square meter, the enterprise needs to build it themselves.

2. Micro special installation: 36 ㎡ truss package construction

Original price: 50000 yuan; Specification: 6m (length) * 6m (width) * 4.5m (height).

3. Standard booth: 9 square meters

Original price: 11000 yuan/piece; Specification: 3m (length) * 3m (width) * 2.5m (height).

（2） Conference promotion expenses

1. Keynote speech at the forum

Time: March 27th morning, 50000 yuan/15 minutes per session

Note: One standard booth (3mx3m) will be given as a gift

2. For detailed information on spring cultural and tourism resource promotion, please consult the organizing committee.

3. Investment Promotion Conference

Recommendation: March 28th, 10 minutes/prefecture (free)

Project Promotion Party: The main focus is on investment promotion projects. The Expo Organizing Committee selects investment promotion projects based on the project situation reported by various cultural and tourism units, and each project subject promotes them.

（3） On site advertising

Giant pillar advertisement costs 50000 yuan per face; Frame painting costs 30000 yuan per piece; 10000 arches per piece; Audience registration counter display board advertisement 20000 yuan/single-sided, 30000 yuan/double-sided.

（4） Advertisement in the Journal

Cover 30000; Cover 2/front page 22000 yuan; Feng San costs 20000 yuan; Back cover 25000 yuan; Color cross edition 15000 yuan; Color inner pages are priced at 8000 yuan.

（5） On site advertising and sponsorship

For on-site advertising, video placement, and other advertising content, please contact the organizing committee.