1、 Basic Information
Exhibition time: May 30-31, 2026
Exhibition location: Chengdu Western China International Expo City
Exhibition theme: Empowering the "Berry" industry and exploring the blue ocean of commerce
Exhibitors: 500+
Exhibition area: 30000+square meters
Professional audience: 50000+people
IIExhibition Overview:
1、Exhibition Introduction
The Southwest China (Chengdu) Blueberry Industry Expo closely follows the new trend of blueberry industry development, focuses on the forefront of the blueberry industry, and showcases internationally leading innovative achievements in blueberry seedlings, planting technology, intelligent devices, and more. The exhibition activates the new quality and productivity of the blueberry industry through product promotion, technical exchanges, and business negotiations, promoting sustainable and high-quality development of the blueberry industry in Sichuan and even the whole country.
2. Previous Review
The 2025 Southwest China Blueberry Industry Expo will be held in two stations: the Sichuan station will be held from May 16th to 17th at the China Western International Expo City in Chengdu. At the same time, the "Smart Agriculture Helps Industrial Quality Upgrading and Blueberry Industry Development Conference" was held, where experts, scholars, and business representatives gathered. The theme report covered blueberry planting and deep processing technology, water and fertilizer integration, and other aspects. During the conference, the "Sichuan Smart Agriculture Technology Association Berry Industry Development Special Committee" was established to lay the foundation for the integration of industrial resources and the improvement of quality and efficiency. The Yunnan Station was held from August 20th to 22nd at the Dianchi International Convention and Exhibition Center in Kunming. At the same time, the "Southwest Blueberry Industry Development Technology Exchange Conference and Substrate and Soil Improvement Exchange Conference" was held. Representatives from all parties deeply interpreted the current situation and trends of the industry, variety optimization, substrate cultivation, technological innovation and other issues, and provided suggestions for the high-quality development of the industry.
The two exhibitions are linked and resources are exchanged, bringing together brand enterprises such as Shanghai Huawei, Chengdu Biao, Xichang Xinhe, Sichuan Youxianmei, Xiaoyu (Beijing) Technology, Yunnan Wutian, Yunnan Boente, Yunnan Unicorn, Kunming Gaoxuan Yue, Germany Bihu, Sichuan Haoshiji, Chengdu New Chaoyang, Sichuan Guoguang, Chengdu Zhipeng, Hebei Bafei, Qingdao Zizhen, Leima Agricultural Film, China Liansu, Tianjin Tongfeng, Beijing Huadun, Hebei Weichen, Chongqing Xinglian Yunke, etc., and receiving professional visitors from Southwest provinces, cities and Southeast Asia, presenting a grand scene of brand gathering and big name cloud gathering. The on-site supply and demand docking is highly effective, with frequent direct orders signed between channel partners, end users, and exhibitors, resulting in fruitful results.
3. This planning session
The 2026 Southwest China (Chengdu) Blueberry Industry Expo will be held from May 30th to 31st, 2026 at the Chengdu Western China International Expo City. This exhibition will focus on upgrading on the basis of 2025, focusing on the development advantages and needs of Sichuan blueberry industry, inviting high-quality exhibitors and buyers, further integrating the resources of the entire industry chain, and continuously building an efficient docking platform for planting units, production and processing manufacturers, scientific research institutions, and sales channels.
IIIMarket Background
The fruit industry in Sichuan is an important pillar for rural revitalization and increasing farmers' income. In addition to traditional advantageous industries such as late maturing citrus and kiwifruit, the blueberry industry has developed rapidly in recent years. Relying on the unique climatic conditions, Panzhihua, Xichang, Anren and other places have become the core production areas of high-quality blueberries in Southwest China. In 2024, the cultivation area of blueberries in Sichuan will reach 150000 mu, with a total output of about 85000 tons, ranking among the top in both cultivation area and output in the country.
However, the blueberry industry in Sichuan also faces regional challenges: low temperatures in winter on the western Sichuan Plateau can cause frostbite during the flowering period, poor drainage during the rainy season in the southern Sichuan hills can lead to root diseases, low precision in soil pH regulation in traditional planting, difficulty in disease and pest control, and uneven irrigation in mountainous areas, resulting in large fluctuations in yield per mu.
The current demand for advanced blueberry planting technology, standardized planting facilities, intelligent greenhouses, precise water and fertilizer systems, soil monitoring equipment and other products and technologies among blueberry growers in Sichuan continues to grow. It is urgent to use advanced technology and equipment to solve development pain points and promote the transformation of the industry from "scale expansion" to "quality improvement".
4、 Exhibition Highlights
1. Upgrade the exhibition and create an industry benchmark platform
The planned exhibition area for this year is 30000 square meters, expected to attract over 500 well-known domestic and foreign enterprises to participate and 50000 professional visitors to attend, creating a high-level and strong professional industry event, and building a solid bridge for enterprise product promotion, technical exchange, trend discussion, and business negotiation.
2.Full chain display, building a one-stop procurement platform
The exhibits cover core categories such as blueberry seedlings, planting facilities, intelligent irrigation equipment, pest control systems, picking and transportation equipment, deep processed products, packaging, and cold chain logistics equipment. We aim to build a comprehensive blueberry industry chain procurement platform and accelerate the promotion and application of innovative achievements in the blueberry industry.
3.Leading the gathering of industry leaders, leading the direction of industrial upgrading
Leading enterprises in niche fields such as well-known seed suppliers and advanced processing equipment manufacturers at home and abroad showcase cutting-edge products and innovative technologies, presenting a high standard scene of "gathering leaders and big names", bringing cutting-edge vision and practical experience to the upgrading of Sichuan blueberry industry
4.Accurate docking, activating the demand for upgrading production areas
In addition to inviting wholesalers and distributors from Sichuan, Yunnan, Guizhou, and Chongqing, the organizing committee will visit the core blueberry production areas in Sichuan, Yunnan, Guizhou, and Chongqing, and specifically invite end users such as planting bases and cooperatives to promote close communication between supply and demand, activate equipment upgrades and technological transformation needs in production areas, and promote coordinated development between upstream and downstream.
5.Authoritative clarification, breaking through the bottleneck of industrial development
The organizing committee cordially invites industry experts, scholars, and business leaders to participate in the themed forum, sharing reports on hot topics such as industry trends, variety innovation, soilless cultivation, green prevention and control, and deep processing. Attendees can collaborate with industry colleagues to explore solutions and overcome technological bottlenecks and market barriers in the blueberry industry upgrade.
6.Spread across all media to expand brand influence
The organizing committee has integrated years of media resources, relying on official exhibition accounts, traditional media, industry vertical media, and self media, to widely penetrate exhibition information into target groups through various forms such as short videos, live broadcasts, news push, special reports, promotional articles, and offline promotion. With strong publicity services for exhibition promotion, investment attraction, and exhibition invitation work, it comprehensively enhances the exposure and influence of exhibitions and participating brands.
5Exhibition Scope
1. Blueberry planting technology and equipment: Display the substrate, integrated water and fertilizer facilities, greenhouse facilities, fertilization and pesticide systems, intelligent monitoring equipment, soil improvement, fertilizers, pesticides, etc. required for blueberry planting.
2. Blueberry seedlings: Display different types of blueberry varieties, including early maturing, medium maturing, late maturing and other blueberry seedlings with different characteristics.
3. Blueberry processing technology and equipment: Equipment and technology used in the deep processing of blueberries, such as cleaning, crushing, juicing, drying, packaging, etc.
4. Packaging and preservation technology: Display materials used for blueberry preservation, packaging, low-temperature storage technology, etc.
5. Cold chain logistics and warehousing: Showcase cold chain logistics solutions for blueberries from origin to market, including refrigerated trucks, insulated boxes, cold chain logistics management systems, etc.
6. Blueberry products and brands: Display various blueberry products, such as ready to eat blueberries, blueberry tea, blueberry wine, blueberry health products, etc., as well as related brand and marketing strategies.
7. Technology and Innovation: Showcase the latest blueberry research achievements, intelligent agricultural technology, biotechnology, genetic engineering and other innovative achievements.
VISimultaneous exhibitions and events
(1) The 4th Western (Chengdu) Agricultural Materials Expo in 2026
(2) The 4th Western (Chengdu) Seed Industry Expo in 2026
(3) The 4th Western (Chengdu) Agricultural Machinery Exhibition in 2026
(4) The 4th Western Facility Agriculture and Chengdu Irrigation Technology Expo in 2026
(5) 2026 Blueberry Industry Development Technology Exchange Conference and Matrix and Soil Improvement Forum
7、 Target audience
Responsible persons from agricultural supervisory units, agricultural technology promotion units, blueberry planting enterprises, planting cooperatives, greenhouse and facility agents, distributors, engineering companies, agricultural material distributors, agents, blueberry deep processing, research institutes, and other related departments.
8Exhibition fees
Open space: 600 yuan/square meter (excluding any facilities)
Standard booth: Single opening 5000 yuan/piece Double opening 6000 yuan/piece (3m x 3m)
Booth configuration: Three sided fence, one table and two chairs, one 220V power supply, two fluorescent lamps, one fascia board, paper basket
★ Participating companies shall fill out the "Application Form for Participation" in detail and affix their official seal, and fax it to the organizing committee. And transfer the fees to the organizing committee's account within five days.
For more information, please contact:Chengdu Zhongwei United Exhibition Co., Ltd
Company Phone: 028-84558788
Exhibition consultation: Mr. Wang 13388167286
email：xbnzz66@126.com