Accurate audience invitation:

Cross border e-commerce sellers; Brand merchants/franchisees; Import and export traders; Department stores/supermarkets; Wholesalers/Retailers; E-commerce platform; Designers/fashionistas; Government/industry associations;

Date: August 21-23, 2026

　　Exhibition Hall: Guangzhou Pazhou Canton Fair Exhibition Hall Area A (Exit A of Xingang Metro Station)

Exhibition Overview: Footwear Industry Base - Strong Demand - Unlimited Business Opportunities

The 2026 Guangzhou International Footwear Ordering and Selection Exhibition will focus on footwear luggage design, selection, distribution channels, and design material selection, with buyers and visitors mainly from China and related Asian countries. This exhibition has been certified by the Global Exhibition Association and is an industry event with a large number of exhibitors and concentrated product categories in the global footwear industry. It is known as an important one-stop industry chain trade exhibition in the footwear industry. In the face of a challenging special period, the exhibition will continue to stimulate the recovery of the industry market, showcase the latest footwear products and technologies in the world, facilitate professional buyers from all over the world to visit and purchase, establish cooperative relationships with high-quality suppliers, and create business opportunities.

Guangzhou is a millennium old commercial city, with nearly 500000 footwear and luggage industry enterprises gathered around it. Currently, it has formed a complete industrial chain from shoe brand franchise, production, design, materials, machinery and other production. The footwear industry in Guangdong, which is mainly based on manufacturing, and surrounding Fujian, Jiangxi, and Hunan provinces holds a pivotal position in the country. After years of accumulation, the exhibition is expected to reach a scale of 30000 square meters, attracting over 600 exhibitors and more than 30000 related enterprises to participate in procurement. The exhibition will inject new vitality into the industry market, open up markets for technology leading international companies and specialized enterprises, and bring more business opportunities.

The previous exhibition ended in Xiamen in November 2025! On the first day, the audience flow reached 19618 people! The on-site popularity is overwhelming, and the business of exhibiting companies is booming! The audience mainly consists of professional buyers from over 60 countries and regions around the world, as well as more than 20 provinces and cities across the country.

Since its inception, the exhibition has attracted nearly 200000 visitors from over 100 countries and regions around the world. It is an annual must visit industry event for global footwear professionals and is known as the "annual gathering of footwear industry professionals".

　　Hand in hand, looking forward to the future

With the rapid development of China's footwear industry, China has become the largest producer, consumer, and exporter of footwear. At the same time, as a major consumer country in the footwear industry, China's independent footwear brand enterprises have also rapidly developed, transforming from "Made in China" to "Made in China". At present, the growth of China's manufacturing industry remains strong, and industrial upgrading is the main driving force. The upgrading of manufacturing industry and the development of regional trade are also conducive to maintaining competitiveness in foreign trade. It is expected that the growth of the manufacturing industry will continue to be the highlight of China's economy next year. In 2025, we will mainly focus on shoe product selection, ordering, and shoe design, striving to provide a better promotional and display platform for Chinese shoe companies to better explore domestic and foreign markets.

Exhibition Liaison Office:

Contact: Manager Wang 136 5076 1563 QQ: 1037272246

Email: 1037272246@qq.com